Our Investment Philosophy and Approach

Our investment process begins with a comprehensive analysis, leveraging the expertise of top-tier analysts from multiple banks across Switzerland, the USA, and Europe. We collaborate closely with these experts to harness their cutting-edge research, ensuring that our investment decisions and recommendations are grounded in thorough and diverse insights.

This collaboration enables us to construct a robust investment framework tailored to the dynamic needs of our clients. Each portfolio is meticulously crafted and continuously adjusted, responding promptly to changes in the financial landscape and client circumstances. By integrating global perspectives and local expertise, we strive to deliver superior investment outcomes that align with your personal and financial aspirations. Join us to navigate your financial journey with confidence, backed by the best in the business.

Founded in 2018, SQUARE Consulting AG offers a comprehensive suite of services with a primary focus on managing individual investment portfolios. We operate under the license from the Swiss Financial Market Supervisory Authority (FINMA), fostering trusted relationships with our clients and partner banks.

Currently managing assets totaling over 300 million Swiss francs, we provide three main services: Asset Management, Advisory, and Execution Only. Our investment process is officially recognized by financial oversight and is an integral part of our internal regulations, detailing numerous criteria for selecting investment securities.

At SQUARE Consulting AG, our investment philosophy is geared towards long-term prospects, rooted in classic, time-tested investment management principles:

• We understand that strategic asset allocation determines two-thirds of a diversified portfolio's returns. Our goal is to ensure that your portfolio strategy aligns with your needs and expectations. Your goals and desires are our priority. Together, we define the target allocation of your portfolio and ensure its adherence.

• Within each asset class, we strictly maintain diversification criteria across segments and individual names. We predominantly invest directly in individual stocks and bonds, utilizing analytical services from banks while minimizing the use of additional financial instruments such as mutual funds, bonds, and structured products. This approach helps us reduce costs and optimize the liquidity of your positions.

• We ensure a transparent cost structure related to the management of your assets.

• Our objective is to minimize operational and credit risks. Consequently, we serve our clients at high-level banks that act as reliable custodians of your assets.

• We regularly monitor the status of your investment portfolio and provide comprehensive reports, aggregating assets from various custodians.

All these principles are subject to continuous internal and external oversight:

• Using the WealthArc portfolio management system, we obtain a daily aggregated view of your assets, allowing us to effectively monitor them.

• This system continuously tracks individual positions, adherence to the agreed strategy, and diversification criteria, such as:

Balanced investment profile
Asset category maximum limits:

• Equities: Single sector up to 25%, emerging markets up to 15%, single company up to 2.5%

• Bonds: Aggregated non-investment grade (BB- and worse) up to 15%, investment grade issuer (BBB- and better) up to 5%, non-investment grade issuer (BB- and worse) up to 2.5%

• Currencies: Currency other than the portfolio's currency up to 20%

• Derivatives: Hedging up to 3 months up to 50%

• Our day begins with checking our clients' portfolios and, if necessary, adjusting them.

• Portfolio components are regularly discussed and reviewed in investment committee meetings.

• All processes and associated risks are continuously monitored by the independent auditor GWP geissbühler weber & partner AG, Zurich, and are also annually audited by the FINMA.

We provide clarity in a complex world. Our aim is to offer you the optimal individual solution. Our independence from banking structures plays a crucial role in achieving the best outcomes for you. Our flexible approach allows us to offer a wide range of opportunities, tools, and solutions.